Do you know what is the most asked question on Quora on the topic of marketing? The one you are reading this article for – how to market your startup for free. The success rate of startups is 0.4%. This data is indeed scary. Therefore, it is necessary to market your startup effectively.
We are aware that in the beginning, we look for ways to save money since the revenue generated is very low, which is why we are here to provide you with 17 Awesome Ways to Market Your Startup for Free.
#1 Gathering – the best way to get identified locally
Gatherings for all kinds of people are available. You may join one of them a give small sessions lasting about 10 minutes. This way you will start gaining recognition.
#2 Cold Calls and E-Mails
We generally receive calls for various reasons like getting our cars insured. Many people deny. But if everyone did, would these channels still exist? Every hour, approximately 5 to 7 deals take place due to cold calls and e-mails.
#3 Email Signatures
You can put a CTA (Call to Action) in the signature. All the email clients these days can render HTML; therefore, your pictures will be viewed by all the recipients.
#4 Cross-Promotions and Business Partnership
Ever heard what a shoutout for a shoutout is? For example, on Instagram, a company may promote your account by asking their followers to follow you while you will have to do the same for them.
This helps in gaining a large number of followers.
In the same manner, you can ask companies to recommend and you will have to do the same for them in return.
#5 Grow your Email List
Host free webinars on things that are related to your firm or industry. Cross promote them with other websites and heavily promote them on your social media networks. This way, your email list will grow.
#6 Go Live
Going live on social networking apps notifies your followers. Therefore, you can increase your brand’s awareness.
#7 Reward Your Customers when they Review
Generally, whenever people buy a product, they look for its reviews. Therefore, you must have your products reviewed by your buyers. In order to get this done, you may reward them for reviewing your products.
#8 Micro Influencer Marketing
Micro influencers will post your product for free. For this, you need to ship your product to them for free. The engagement rate of micro-influencers is usually better than celebrities, therefore, you will get a better conversion rate.
#9 Solve Queries
Everybody posts query on apps like Quora. Answer their questions and soft-sell your product.
#10 Personal Branding
The health and fitness industry is a major example in the case of personal branding. The more people personally recommend a product, the more people influenced by them use it.
#11 PPC Advertising
Advertise using Google AdWords. You will earn more than you spend. You can also limit your daily expenditure on advertising.
#12 Email Marketing
You can connect to your existing customers or potential customers by electronically mailing newsletters. The benchmark for each industry helps in the marketing process.
#13 Social Media Marketing
The options of sharing on Facebook and retweeting on Twitter help in marketing. Whenever you post something, there are chances that your content goes viral.
#14 Search Engine Optimization
SEO refers to the optimization of the website in such a manner as it can be seen among the top three search results.
#15 Content Marketing
For this, you will have to blog a lot. You can post on your own website or go for guest posting.
#16 Press Release
Many websites will let you post about yourself and your products for free so that you can be visible.
#17 Referrals
Provide incentives and rewards to your customers when they refer to other customers. This way, the number of your customers will grow.
It is sometimes challenging to work on your business while marketing, especially when you have a startup with limited resources. Therefore, you may use the above ideas to market your startup strategically for free.
