Search Engine Optimization (SEO) is the most significant part of digital marketing. Getting your website listed on the top of a Search Engine Result Page (SERP) is an excellent way of boosting the trust factor on your brand. But it is not an easy task to get to the top. There are various aspects that you need to look through so that you can optimize your website for the search engines. Also, search engines keep on changing their algorithms, which adds to the efforts and complexity. However, there is one thing that is never gone out of trend from SEO, and that is, Link Building. So here are three link building techniques that you can use to optimize your website.
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Image Linking
All bloggers use images to make their written content more engaging. It can be understood with the fact that kids love to read picture books rather than reading books with plain texts. But you might already be using images in your blogs. So it would help if you made a little change in it, i.e., customize the pictures that you use. You can opt for free or paid customization services, and get unique images for your blog.
You might be wondering how that will help you in link building? Well, it is simple. You have the authority over your customized image. So when people use it randomly, you can approach them and ask them to link your site with the image. You can find these people on Google Images by entering your image URL or the image itself.
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Use Infographics Method
Infographics is a method to display information with the help of graphics. This means you pick out the data that you want to deliver, and you turn it into images. As people find it easy to learn from visuals, this method is highly appreciated everywhere. But why does it fall in the list of tactics of link building? You will be surprised to know that infographics can help you in getting backlinks.
To start, you will need to grab a site with more than 100 links to it. Then covert the information provided on the site into infographics, and post it on your blog and link the source of information. The next step is a bit complex. You need to contact all those more than 100 websites that are linked to the one that you picked. You will have to inform them that you have turned the website’s content into infographics and their readers might find it interesting. Provide your blog’s link with the infographic, and wait for the ones that reply to you. It is not a promising method, but it will help.
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Link Reclamation
Many people might use your website’s name without linking to it while some of the backlinks might get lost with time. So you need to contact both these people. One, who did not link your website, and two, where your link got lost. By contacting them, you can quickly build links or renew the old ones. That is way effective than contacting random people or blogs to link your website.
Conclusion
Link building can be a hectic process, especially when people refuse to link with your website. But with these link building techniques, you can quickly get links without reaching out to random people and requesting them to connect your site. This will ultimately boost traffic on your website.
