You recently developed a website. Wait that’s it. Do you want a website just for the sake of having it? Or Do you want to build a brand out of your website. Yes, if you want to see your website turning into a brand, Search Engine optimization is a “definite must first step”.
If we sit and think – the need to create a website is not just to put up articles on it but to create a brand by promoting it in the best possible way. This would later help us in earning advertising revenues. To have the attention of the advertising sources on our website we need to have a strong visitor (traffic) presence. And to get these traffic on our website we must do “Search Engine Optimization”.
Given the maximum visitors on any website is driven by the queries on the Search Engine, we need to optimize our website to be visible among the top searches on Google.This technique to improve the ranking of our website, to be gradually visible on a better search page is known as “Search Engine Optimization”. Search Engine Optimization therefore, plays an important role in getting traffic on our website.
Let us read through some steps to drive traffic to our website.
6 Search Engine Optimization Tips –
1. Research and Analysis
To come up with the right keyword for on page optimization keyword research is a must. Many a times, while writing a post, you already include some keywords unknowingly. But you need to find other related and relevant tools and techniques to make a blockbuster blog. The best tool to find perfect keywords for your article is Google Adwords Keyword Tool and Semrush. You can even spy on various other websites of the same field as yours, to see on what words they are aiming to bring traffic on their blog.
2. Utilize those keywords “Correctly/Frequently”:
Once you’ve searched for a couple of relevant and most searched keywords, you need to utilize them in the best possible way throughout your article. Use them frequently, for example, if you have written an article of 20 lines then you should use that keyword approximately 5-7 times. Also, the place where you’ll use them also matters a lot when we are talking about Search Engine Optimization. Place them where they’ll give the maximum impact on the crawlers which are used by Google to index your content. Try to use your keywords in the following places-
- Title
- Title Tags and Meta Descriptions
- Headings and Subheadings
- Anchor Text
- Introductory Sentences
- Concluding Paragraph
3. Optimize your images:
While optimizing your site, you not only optimize your articles but optimize your images at the same time. Search Engine Optimization plays a vital role for both text and images. Whenever you upload a picture, don’t forget to include keywords in the title, alternative text and the description.
4. Inbound and Outbound Links:
While writing keep handy a list of past articles, which you’d have posted in near past. Give the article link wherever you find relevance. If any of your articles relates with your current post, give a link with in your new post. It will help you with more inbound links, a positive point for Search Engine Optimization. You can even mention an article of some other website (give a link), so that it becomes easy for your visitors to read other articles you have on your website .
5. Give Subscription:
Provide your readers with an option to subscribe to your blog. Allow your followers to subscribe to your articles via emails. This will give an instant notification to your users regarding your recent posts even if they don’t check your website every day.
6. Promote through social media:
You must also promote your website through various social media website. You can easily do this by creating a fan page of your blog on Facebook.
By the above mentioned simple and easy to follow tips on Search Engine Optimization, you can increase your rankings in Search Engines and can get higher traffic.
