When we studied in school, we were all taught not to plagiarize the content. Sadly, this remains an issue outside the world of school, especially on the internet. Many website owners tend to copy the content of other blogs and paste it on their own sites. This is because of their will to copy ideas and increase their site’s page ranking unethically. On the brighter side, Google recognizes this content as a spam issue. However, on the darker side, it is likely to affect your site’s page ranking, too, when you repost your own content. Here arises the question of whether Should I Repost My Articles to Other Sitesor not.
Content Syndication
In case you have never heard of the term earlier, it refers to the process of republishing articles from your own website to any other third-party platform, like Medium, LinkedIn, etc. Therefore, syndicating an article means displaying the same content on a different domain.
The Brief Answer – No
In case you think that syndicating your blog content to a third-party platform will result in more traffic to your own website, you are sadly mistaken. It may improve you with the brand but will not inevitably improve the site’s traffic. In addition to this, if you do not do it in the right manner, you are likely to receive the dreaded duplicate content penalty.
The Right Manner to Repost
Anybody who spends sufficient time on the internet can tell that the content appears on more than a website usually. You will get to know that many bloggers repost their content but only true professionals know how to do it in the right manner.
For example, you may repost on websites that allow the use of rel=canonical, where canonical refers to the official version. This way, Google comes to know where the original version of the blog is found. The tag helps both the sites to avoid duplicate content issues with Google.
Benefits of Content Syndication
- A larger number of backlinks– Use of rel=canonical tag will send juice to your original article.
- No investment at all– You will not have to use pay-per-click ads or domain authority to rank easier. Content syndication can simply help you get extra traffic and engagement.
- Time-saving– Syndicating content composes of around 10% of top-performing marketer’s overall content. Hence, a lot of time can be saved through content syndication.
- A different audience engages– Posting on a famous platform provides you with the opportunity to interact with a different crowd.
- Awareness of the brand- Syndication can help your brand get recognized and established.
- More traffic on your website– Generally, the syndicated content sends the users back to the original source to provide them with more information.
Alternative Ways
If you still feel baffled about the blog you recently wrote, consider the following steps:-
- Write the Blog Again. Do not repost the blog as it is. Instead, rewrite it using the same ideas in a different manner.
- Contact and Demand for the Official Version Tag. Get in touch with the site’s owner and ask him to make use of the rel=canonical tag while reposting your blog.
- Do not Post the Blog on Your Website Right Away. When you are done posting your well-written blog on another website, wait for some time. Later, seek permission for reposting your content on your own website with the rel=canonical tag.
Even though the benefits of content syndication or reposting blogs may seem bigger than the risks allotted to it, it is better to go with the alternative ways suggested above in order to stay on the safe side. Content syndication may result in your content being washed out if it gets detected by Google. Therefore, it is essential to look at both sides before making a decision.
