With content writing, it’s all about identifying the correct type of content that will bring people to your venue, whether it’s a blog, a website, or social media. It’s important to understand that when thinking about different types of content, they take the form of ideas in your mind, before you use them as your weapon. Let’s start by changing ’types of content’ to ’ideas for content’. ‘Types’ is the kind of word that is floating around out there with no form. ‘Ideas’ on the other hand, is more personal, and can be bent, shaped, cut up, reformed, and made into the thing you need it for. So content, is really thought forms that have not yet been shaped or put to the test.
For your consideration, we offer the following list of 15 ‘ideas’ of content that will drive traffic to your venue:
1) Infographics
Infographics are probably the safest bet for driving traffic. If you build the infographic, they will respond. As the name implies, an infographic is some type of information made available in the form of graphic display. An infographic can be intricate in nature as well as expensive. Because of the effectiveness of communicating to your audience almost any thought, idea, or concept, an infographic is often worth the money invested. Fortunately, you need not know how to create one yourself, as there are people who will create one for you at a cost effective price.
Fiverr is a forum for writers and other skilled persons looking to sell their ability. A job typically starts at 5 dollars, but can build in expense in proportion to the intricacy of the work involved. There are many excellent infographics creators on Fiverr who will work with you to create exactly what you’re looking for and will do it at the best prices you’ll find anywhere.
2) Meme
Meme is a simple yet effective traffic driver. It consists of a still picture taken from a popular movie, usually a famous scene, and offers a portion of an actor’s quote, but finishes the quote with something pertaining instead to your own business. Memes work well because they usually make people laugh and because a large portion of the population can relate to the image, if done well.
3) Videos
Videos work very well to keep people interested long enough to read or hear your message, and if it’s a memorable message, it will do its job. A video is about more than just the moving pictures, it’s more about the displayed words or spoken content. Videos are not cheap. Keep it short and simple.
4) Guides
Guides are sort of like a long web page, with written information and graphics designed to keep the reader engaged long enough to get to the bottom of the guide and hopefully make a decision by that time to become even more engaged, by buying, clicking, or perhaps registering their email address with you. A guide must be easily read or your audience will never get to the bottom to engage.
5) Book Reviews
Book reviews have their place in certain venues in that they can help to establish you as person of thought leadership. By reviewing new releases and giving your opinion about them, your audience sees you as a leader in the industry.
6) Opinion
An occasional opinion post can offer your audience a rare glimpse into your personal life and self. By using a hot button topic, and writing a strong personal view about it, you give your venue a strong search potential as well as giving your readers something new to think about you and your product or business.
7) Product Reviews
Product reviews are similar to a book review, in that you are using the power of your opinion to attract an audience who will look to you as a leader or person of authority. By using products that are highly popular, you utilize the potential of the search engine.
8) How to solution’s
The how-to content is easy on your readers eyes and simple to read, making it one of the most popular content ideas. Using popular problems or issues that are current to the day is what will drive traffic. The model is to identify a common problem and then give your readers a set solution outlined in several easy steps.
9) Lists
Lists, such as the one in this article, make information simple for readers to connect with. Rather than one large block of text, which readers are not likely to engage in, give lists and outlines that the eye can be drawn to and recognize as reading that is non-commital.
10) Link Pages
Link pages provide real value to your readers, who can click on one or more links that take them to places they need or want to go. A simple list of links is easy to create and can generate traffic to specific places.
11) Ebooks
The ebook is gaining popularity exponentially. Never before has authorship and publication been available to any and everyone who wants to write. A good writer can create an ebook within a few hours and have it self published the same day, making a terrific product that can be offered for free.
12) Case studies
Case studies are terrific to connect readers with what you’re selling, making it personal for them. When using case studies to demonstrate the value of what you’re offering, be sure to make it believable. Write as though you were not trying to use it strictly for marketing value. Add a tone of reality to it by making it look more like a story.
13) Podcasts
Podcasts are fairly easy to create and if not overly long, can engage your audience and stir up interest. Promoting the podcast is essential in getting people to watch it.
14) Interview
An interview with a leader in a specific field can identify you as a person of authority within that field, making you a respected member. It also identifies you as the go-to person who has something unique that no one else has. This is a huge traffic driver.
15) Research and data
Research and data, on the condition that it is real data, not just facts and figures pulled out of the air, can bring value to your readers that they may not be able to get elsewhere. Gathering good data takes time, but can pay off in the long run when you have something of real value to offer your audience.
Content is about having something beneficial to provide that people think they will not be able to get anywhere else. It’s about making your audience feel as though they will be missing out unless they click, share, like visit, watch, or somehow engage with what you have put out there.
