Ever since the advent of digitisation, businesses have been increasingly competing to make their mark in the digital space. They have been increasingly investing in online marketing efforts and trying their hard to increase customer retention as well as customer conversion.
Search Engine Optimisation (SEO) is one of the core components of increasing your presence online which can be achieved through multiple ways.
Article Writing For Improving your SEO
Writing SEO optimized articles is one way through which you can increase and boost your rank tremendously online. You can target specific keywords, which you believe are likely to be searched by users and incorporate those in your article. For example, if you are into the business of shoes, specific keywords like, ‘party shoes’, ‘brogues’ etc. are likely to be searched and hence should be incorporated on the blogs on your website.
So below are some key advantages which article marketing can impart to your SEO efforts:
Helps You Rank On Top of Search Engines
Search engines like Google, Yahoo, etc. have various parameters based on which they tend to rank websites on their index. While there are numerous parameters like Website design, code, load speed, etc. the content present on the site is also of utmost importance. To improve your SEO, you need to ensure that the content you present on your website is excellent and contains depth.
If your content is relevant and contains necessary keywords, your article marketing efforts will start reaping results as you will see yourself slowly climbing the stairs of the search index. This, in turn, will help you increase traffic and conversion for your business.
Targetted Marketing Efforts
Most of the marketing campaigns fail as the marketers are often unaware of their targetted audience and hence spend a massive budget on marketing to people who probably might not be using their products. Online marketing in such cases appears to be the most viable solution given it can be focussed on a targetted audience. Using article marketing for SEO combined with other forms of content promotion, business or a brand can attract the audience interested in their product or services and thus increase their chances of conversion.
An Inexpensive Way of Marketing
Content marketing has further risen to be one of the inexpensive ways of marketing, given you can target a broad base of audiences with a single written piece. There are a plethora of efficient content writers as well as copywriters available at competitive rates which can help you produce content which brings engagement and conversion. Once you can effectively curate and market these content pieces, you will start seeing a rise in your traffic which in turn will provide you with more significant opportunities to expand your business.
Helps You Reap Long Term Results
Once you write a piece and publish it online, the article acquires a permanent place in digital space. It can then forever be read by your potential clients and can also be reused as part of your marketing efforts. Article marketing provides you with a crucial edge over other forms of advertising as it stands as a one-time investment delivering profits almost forever.
So these were the top 4 reasons due to which your company should start investing in article marketing. If you liked the article or have some suggestions do let us know in the comment section below.
