SEO or Search Engine Optimization is the process by which you can get your website on top of search engine. Using SEO can drive in a massive amount of traffic to your site and help it in ranking higher in the relevant searches. Article marketing, on the other hand, is a process which helps in promoting your product and services through blogs. When you combine Article Marketing with SEO, you will witness a change in the amount of website traffic.
Recent changes in the Google Algorithm have made them more favourable to websites that have fresh and brief content. If you want to improve SEO strategy, then you have to involve yourself in the following things:
Use of Keywords
The most critical element of SEO is the use of keywords. It is all about finding appropriate keywords and using them in a manner that improves your website rank. Keywords play a significant role in ranking your website higher in the search engine result page. If you want to develop your SEO strategy, then follow a strategic approach towards using keywords.
SEO and content marketing go hand in hand, so you should focus on maintaining this balance. Do not try and overstuff the article with keywords. Use it in a way where it is not displaying directly on the face. So, if you want to boost website traffic and want your page to rank well, start using relevant keywords.
Top-Notch Content
Using keywords and writing an article is not enough. As already mentioned, the recent update in Google Algorithm is more favourable towards fresh and top-notch content. It will immediately rank your website on the top of relevant searches. It is essential to follow consistency when it comes to SEO and content marketing. If the article that you have written is fresh, innovative and unique, then it will attract more web traffic.
The content that you are posting should be able to attract clients but at the same time solve particular issues. You can use relevant keywords and create influential content for the readers. So, take out time and brainstorm for ideas and embed appropriate keywords.
Enhance user-experience
If you think SEO is only about blogs and articles and keywords, then you are wrong. It is more than that. It also involves optimizing and enhancing metadata and tags. When you invest more time in making your page technically optimized, it will enhance user experience. Not only will it make your site appealing but also ensure that there are no broken links or error codes.
A website that is not technically optimized will be ranked poorly by the search engine. Start focusing on optimizing URLs and slugs (the part after .com) to enable search engines to find your website. If you really want to improve your SEO strategy then focus on the technical elements too. A good website is a website that offers an easy approach to users.
Introduce backlinks
Article Marketing includes bringing in backlinks. It is a link which will help people to get to one site from another. They have a huge impact on the performance of the website on the search engine result page. Apart from this, when you connect your link with other high-domain sites, it will increase the amount of web traffic drastically.
Do not consider SEO and content marketing as two different things. If you want to improve your SEO strategy, then treat them as a single unit and plan accordingly. If you use SEO and content marketing together, it can have an explosive effect on your website
